ON THE UMAMI
新潟の老舗ダシメーカーが、幅広い世代にダシのうまみを提供するブランド。「ダシにまつわるおいしいことを。」をコンセプトに、歴史ある伝統イメージを感じさせつつも、若年層も手に取りやすいデザインに。
A long-established dashi (Japanese soup stock) maker from Niigata has launched a brand that brings the rich umami of dashi to people of all ages. With the concept of “Delicious things related to dashi,” the design retains a sense of time-honored tradition while also being approachable for younger generations.
